OPTIMIZATION OF COMMUNICATION PROCESSES AT AN IT-ENTERPRISE

Abstract

The study identified the profile of a typical Ukrainian IT enterprise as a medium-sized outsourcing company specializing in projects across various industries and targeting international markets, particularly the United States. This focus enabled the development of practical, targeted recommendations for improving communication systems, aligned with current trends in Ukraine's IT sector. To assess the current state of communication, the research emphasized the importance of defining clear efficiency criteria and applying a combination of data collection methods. The use of surveys was proposed to gather quantitative data, with a recommendation to prioritize generalized question formulations and reference existing industry benchmarks such as DOU surveys and the Workday Peakon methodology. Additionally, conducting focus groups – especially with managers – was recommended to gain deeper insights into communication challenges. The value of regular one-on-one meetings between managers or technical leads and employees was highlighted as a means to improve interaction and detect issues in a timely manner. In optimizing communication processes, a phased approach to implementing changes was emphasized, starting with the most problematic areas – namely informational and managerial components, as identified in preliminary analysis. A key initial step proposed was the creation or improvement of an internal knowledge base as a centralized source of up-to-date information. The development and implementation of a career growth framework was also examined as a crucial element of enhanced managerial communication, with reference to career path models from leading tech companies as potential templates for adaptation. To ensure the effectiveness of this system, fostering a culture of continuous learning and development through corporate subscriptions to online courses and support for certification was suggested. For effective communication of new initiatives related to career development and compensation, the study recommends starting with email newsletters and general chat announcements for rapid dissemination, holding regular town halls for in-depth discussion and Q&A, and conducting individual meetings between managers and employees to discuss personalized development plans.