CORPORATE SOCIAL RESPONSIBILITY AS A FACTOR IN STRENGTHENING OF CONSTRUCTION ENTERPRISES ECONOMIC SECURITY

Abstract

The article is devoted to the study of the role of corporate social responsibility (CSR) as an important factor in strengthening the economic security of construction enterprises. The article analyses the theoretical foundations of CSR management, considers different approaches to the interpretation of its structure and main instruments. Particular attention is paid to social methods, incentives and levers of the organisational and economic mechanism of CSR management in the context of Ukraine's European integration aspirations and the implementation of sustainable development goals. In order to analyse and substantiate recommendations for improving social CSR instruments aimed at strengthening personnel security, the author proposes a multi-criteria model C-SAFE-CSR (Corporate Social Responsibility for Security, Alignment, and Future Enhancement). The C-SAFE-CSR model integrates the interrelationships between social CSR instruments, personnel security, European integration requirements and sustainable development goals, providing a holistic basis for assessing and making management decisions. The methodology is based on a combination of multi-criteria analysis, normalisation of indicators, hierarchy analysis, expert evaluation and integrated modelling, which allows for an objective assessment of CSR effectiveness in the construction industry. Based on the analysis, the key directions for strengthening the human resources component of the economic security of construction enterprises through the introduction of effective social CSR instruments are identified. Recommendations on expanding social guarantees aimed at preserving the life and health of employees, providing insurance support and ensuring decent wages are provided, the importance of investing in the training and development of employees as a significant component of CSR of construction organisations is emphasised. Particular attention is paid to the barriers to the implementation of CSR, including financial constraints, instability of state regulation and insufficient corporate culture of responsible business.