DIGITAL ECOSYSTEMS IN INTERNATIONAL BUSINESS: CONCEPTUAL BASIS, PERSPECTIVES, RISKS AND MANAGEMENT
Abstract
The current stage of digitalization of society, characterized by unprecedented dynamics, has necessitated a comprehensive analysis of the competitive conditions for the functioning and development of business structures in new digital realities. The need for effective leadership in the digital age is widely recognized by both the business community and academia, which makes the study of specific factors that determine effective leadership strategies in today's new digital world relevant. This study is aimed at identifying the key features of successful business-leadership strategies in the global digital era, focusing on such a business model as a digital ecosystem, the careful implementation of which allows companies to take leading positions in the global market. The proposed article examines the conceptual components of the digital ecosystem and clarifies its definition. It is proposed to understand the digital ecosystem in the business space as an open, adaptive, flexible socio-technical system that integrates consumers, business structures and other actors who implement digital technologies and platforms for building interaction in practice, and which is determined by self-organization and sustainability. The article identifies key competitive advantages that companies gain under the condition based of their development in accordance with the ecosystem approach, in particular: expanding the geography of presence; reducing production costs; entering fundamentally new market segments, industries, inter-industry interaction; expanding the base of clients and contractors; differentiation of products, services, vectors of entrepreneurial activity; strengthening the brand, etc. The potential risks of business development in the digital ecosystem are identified and analyzed, namely: increasing interdependence with industry competitors; the formation of monopolized entrepreneurial structures in the market; cyber threats; inadequate level of digital literacy to ensure satisfactory business security; financial risks; management risks and problems of inability to resolve disputes between partners of the digital ecosystem and others. A thorough analysis of the influx of digital technologies on the strategic leadership of enterprise structures was carried out and specific aspects that shape the success of digital ecosystems in a competitive global environment were identified.
References
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