INTERNET TRADING ON THE STOCK MARKET: THEORETICAL AND ANALYTICAL REVIEW
Abstract
The article the main factors that contributed to the dynamic development of the studied phenomenon are highlighted, namely: increased access to the Internet throughout the world, globalization, freedom of choice, control, accessibility, the global pandemic of COVID-19 and the lockdowns caused by it, and, of course, the Russian-Ukrainian war. The specifics of the main Internet trading systems on the stock market (Meta Trader 4, Meta Trader 5, CTrader, Quik, MetaStock), their advantages and disadvantages are analyzed. The classification of Internet trading according to the main economic elements was studied (Internet trading as a business; as an additional income, as a method of investment). The main advantages and disadvantages of Internet trading on the stock market are grouped (the former significantly outweigh the latter). The dynamics of trading volumes by types of financial instruments for the period from 2014 to 2021 were evaluated and, based on its results, the development potential of the stock market of Ukraine was substantiated. A study of the structure of the global cryptocurrency market by capitalization level was conducted (Bitcoin (BTC), including Ripple (XRP), Ethereum (ETH), Litecoin (LTC), EOS, Bitcoin Cash (BCH), Tether (USDT), Tronix (TRX) etc). The main problems of the Ukrainian stock market are highlighted (economic crisis caused by the war, market opacity, low capitalization and liquidity, low level of services, restrictions on participation in bidding by potential market participants, insufficient legislative regulation). Taking into account the main problems that hinder the development of the stock market, the importance of structural changes, the formation of a unified state strategy, which after the end of hostilities will lead to an increase in economic interest in Ukraine on the part of foreign investors, is emphasized. As for the cryptocurrency market, the main problem is that it is in the “shadows”. To overcome this problem, it is necessary to enshrine trading on the cryptocurrency market at the legislative level, introduce minimal taxation of this area of investment, and involve experts from the financial and technical sector. On the basis of the conducted research, taking into account the selected problems of the analyzed markets, the prospects for the development of Internet trading on the stock market are substantiated.
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