CYBER THREATS IN THE FIELD OF E-COMMERCE: ASSESSING THE IMPACT ON THE ECONOMIC SECURITY OF ENTERPRISES

Abstract

In the contemporary digital economy, e-commerce has emerged as a pivotal sector, driving innovation and reshaping consumer behavior. However, this rapid digital transformation has concurrently escalated the prevalence and sophistication of cyber threats, posing significant risks to the economic security of enterprises. This study delves into the primary cyber threats afflicting the e-commerce landscape, including phishing attacks, distributed denial-of-service (DDoS) assaults, data breaches, and malware infiltrations. These threats not only disrupt operational continuity but also inflict substantial financial losses, erode consumer trust, and tarnish brand reputation. Particular emphasis is placed on small and medium-sized enterprises (SMEs), which, due to constrained resources and limited cybersecurity infrastructure, are disproportionately vulnerable to cyberattacks. The analysis underscores that SMEs often lack comprehensive cybersecurity strategies, rendering them susceptible to breaches that can have catastrophic financial and operational consequences. Drawing upon international case studies and best practices, the research advocates for a multifaceted approach to bolster cybersecurity resilience. Key recommendations include the adoption of advanced technological safeguards, the formulation of robust information security policies, regular employee training programs, and the engagement of specialized cybersecurity firms for threat monitoring and response. The findings accentuate the imperative for an integrated cybersecurity framework that aligns with the unique operational dynamics of e-commerce enterprises. By implementing proactive and adaptive security measures, businesses can mitigate cyber risks, safeguard sensitive data, and ensure sustained economic viability in an increasingly digital marketplace. This abstract is designed to encapsulate the core themes of your article, emphasizing the critical intersection of e-commerce growth and cybersecurity challenges, particularly for SMEs. It aligns with academic standards and is suitable for submission to journals focusing on digital economy and economic security.