GLOBAL PARAMETERS AND ANALYTICAL FORMATS OF SYSTEMATIC ANALYSIS OF KEY TRENDS IN INTERCULTURAL COMMUNICATION
Abstract
The article examines global parameters of intercultural communication and analytical formats for its systematic analysis in the context of digital transformation and globalization. It is determined that intercultural communication is a key factor in international interaction, influencing the effectiveness of business processes, diplomatic relations, and socio-economic development. In the context of digitalization and artificial intelligence development, the formation of unified standards for intercultural communication becomes relevant, necessitating the development of a conceptual model for its global parameters. The study explores the main conceptual approaches to analyzing intercultural communication, including cognitive, socio-cultural, and digital perspectives. It is found that cultural distance, the level of digital adaptation, linguistic and semantic adaptation, institutional interaction, and emotional intelligence are key parameters defining the effectiveness of intercultural communication. Global processes such as cultural hybridization, digital convergence, and the impact of artificial intelligence are reshaping traditional approaches to intercultural interaction. The main challenges of intercultural communication are analyzed, including cultural polarization, the growth of informational barriers, heterogeneity in digital adaptation, and issues related to artificial intelligence use. Strategic approaches to developing intercultural communication are proposed, including the integration of digital technologies, the development of global communication standards, and the implementation of educational initiatives to enhance intercultural competence. Particular attention is given to the role of international organizations in developing unified regulatory mechanisms to improve the efficiency of intercultural interaction. Additionally, the study highlights the necessity of adaptive communication strategies that consider the dynamic nature of cultural transformation in the digital age. Emphasis is placed on the importance of interdisciplinary research in shaping effective models of intercultural communication that align with global digitalization trends.
References
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Ting-Toomey, S., & Chung, L. C. (2012). International and Intercultural Communication Competence: A Review and Agenda for Future Research. International Journal of Intercultural Relations, 36(6), 921-938. DOI: https://doi.org/10.1016/j.ijintrel.2012.07.009
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Hrynchak, N., Yatsenko, O., Bulatova, O., & Ptashchenko, O. (2023). Problems relating to the statistical research of the national market of logistics services in war conditions. Statistics in Transition New Series, 24(1), 13-28. DOI: https://doi.org/10.59170/stattrans-2023-002
Jajja, M. S. S., & Yasin, N. A. (2018). Communication Challenges for Sustainable Development. Journal of Business Research, 89, 298-304. DOI: https://doi.org/10.1016/j.jbusres.2018.01.032
Johnson, E. (2018). The Importance of Cross-Cultural Communication in International Business. Journal of Business and Management, 20(2), 42-49. DOI: https://doi.org/10.9790/487X-2002014249
Panchenko, V., Yatsenko, O., Musiiets, T., Zinchenko, F., & Aleksandrova, M. (2024). Global financial crises and their macroeconomic consequences for national economies: the case of Ukraine. Financial and Credit Activity Problems of Theory and Practice, 6(59), 336–352. DOI: https://doi.org/10.55643/fcaptp.6.59.2024.4552
Shlapak, A., Yatsenko, O., Ivashchenko, O., Zarytska, N., & Osadchuk, V. (2023). Digital transformation of international trade in the context of global competition: technological innovations and investment priorities. Financial and Credit Activity Problems of Theory and Practice, 6(53), 334–347. DOI: https://doi.org/10.55643/fcaptp.6.53.2023.4241
Tepliuk, M., Riepina, I., Dzyuba, D. (2024). The influence of entropic processes on the glocalization development of enterprises in the context of digitalization. Modeling the development of the economic systems, (2), 229–234. DOI: https://doi.org/10.31891/mdes/2024-12-30
Riepina, I., Tepliuk, M., & Dzyuba, D. (2024). Entropy and its role in the digital transformation of enterprise business processes. Herald of Khmelnytskyi National University. Economic Sciences, 332(4), 255-259. DOI: https://doi.org/10.31891/2307-5740-2024-332-37
Riepina, I., Tepliuk, M., & Dzyuba, D. (2024). The impact of entropy and digitalization on enterprise development. Development Service Industry Management, (2), 238-243. DOI: https://doi.org/10.31891/2307-5740-2024-332-37
Tsygankova, T., Yatsenko, O., Obolenska, T., Gordieieva, T., & Osadchuk, V. (2023). Influence of Industry 4.0 on strategies of companies entering the global market of data integration serviceS. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, (2), 141–148. DOI: https://doi.org/10.33271/nvngu/2023-2/141
Shkoda, T., Tepliuk, M., & Sahaidak, M. (2020). Intellectual potential management in forming strategic partnership of science-business-education. Baltic Journal of Economic Studies, 6(5), 221-232. URL: http://www.baltijapublishing.lv/index.php/issue/article/view/946
Ting-Toomey, S., & Chung, L. C. (2012). International and Intercultural Communication Competence: A Review and Agenda for Future Research. International Journal of Intercultural Relations, 36(6), 921-938. DOI: https://doi.org/10.1016/j.ijintrel.2012.07.009
