GLOBAL DETERMINANTS AND TRANSFORMATION PROCESSES IN THE INTERNATIONAL COMPETITIVE ENVIRONMENT
Abstract
The purpose of this study is to cary out a comprehensive analysis of the global determinants and transformational processes in the international competitive environment under the conditions of "Industry 4.0" and post–pandemic changes. The relevance of the topic is due to rapid changes in the global economy, intensifying global competition, the unprecedented dynamism of the modern business environment, the necessity to adapt business strategies to new market conditions, and the understanding of new forms of market landscapes. The research methodology includes a systematic approach to analyzing technological breakthrough, social transformations, economic changes, and environmental challenges based on data from international analytical agencies, research institutes, consulting companies, and industry associations, as well as predictive analysis of global trends and structural–functional representation of competitive processes. The study examines the impact of globalization, integration processes, mergers and acquisitions of companies, activities of transnational corporations, and market monopolization on the formation of the competitive environment. The research results reveal key transformations in the international competitive environment: digitalization of business processes, the formation of new consumption models, changes in the structure of global value chains, and the increasing role of innovative factors in competitive struggle. The interconnection between technological changes and the restructuring of global markets is established, determining the nature of the transformation of competitive relations in the digital economy, revealing the global scale of changes in the business environment, and outlining new forms of market landscapes. The practical value of the research lies in identifying prospects for competitive and organizational dynamics and formulating recommendations for adapting business strategies to new conditions of global competition, as well as determining promising directions for company development in the context of global transformations.
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