DIGITALIZATION OF BUSINESS IN THE CONDITIONS OF WAR IN UKRAINE

Abstract

The article explores the conceptual foundations and essence of business digitalization in war conditions. The relevance of the topic is due to global technological and socio-economic changes associated with the development, implementation and transition to digital technologies. These processes, as well as the rapid development of the new digital economy and digital society, stimulate the digitalization of all aspects of life. The complex current peculiarities of business make it necessary to outline in more detail the impact of the war on the processes of business digitalization in Ukraine. At the same time, it is advisable to analyze new challenges and opportunities created by the war and explore how Ukrainian companies adapt to new conditions of activity using digitalization tools. The main advantages of business digitalization are as follows [1]: improved communication with customers and partners; automation of many business processes, which allows to reduce costs in conditions of limited resources; increased labor productivity; reduction of errors; improvement of the technological level of development of enterprises, etc. The authors analyze the experience of leading domestic companies and outline real directions for the state to accelerate digitalization processes. The main areas of state activity in the field of digitalization are as follows. 1. Development of digital competencies among the population, including advanced training of the adult population through retraining courses and trainings. 2. Development of elements of modern digital infrastructure. In particular, Ukraine needs to develop broadband Internet access in rural and remote areas, which will provide better access to digital resources for all citizens. 3. Intensification of digitalization processes in public administration will not only increase efficiency but also reduce corruption risks. 4. Stimulating startups developing innovative solutions in the field of digitalization can become a driving force for the introduction of new technologies in Ukraine. Government support programs for business, international grants, investment funds, incubators, and accelerators can actively promote entrepreneurship in this area. Implementation of the proposed recommendations will help Ukraine embark on the path of successful digitalization, which in turn will have a positive impact on its economic development and socio-economic stability.