DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF INNOVATION MATURITY
Abstract
Innovations are the driving force behind business development, playing a key role in shaping competitiveness and adapting to changes in the market and technological environment. The purpose of the article is to identify the main models of innovation maturity, and to determine the peculiarities of formation of the innovative culture of enterprises as an element of the model of innovation maturity. An analysis of models for assessing innovation maturity is carried out to study the ability of enterprises to innovate and improve internal processes. Innovation management maturity models allow enterprises to achieve a higher level of innovation development. Innovation maturity models, such as BIMM or CMMI, help companies build an innovation development strategy, increasing their competitiveness. Models of innovation maturity help enterprises to understand the level of their innovation capabilities and identify strategies to support sustainable development. It is established that innovation maturity is directly related to the innovation structure of the enterprise and may indicate weaknesses that need to be improved. Cultural values, effective structures and processes, leadership, and customer focus play an important role in the development of innovation maturity. This allows companies to assess their innovation initiatives, the level of innovation competence, and create a roadmap for improving their innovation potential. The formation of an innovation culture is an important element in the development of the innovation maturity of enterprises, as culture facilitates adaptation and rapid implementation of innovations. It includes aspects such as openness to new ideas, decentralized decision-making, support for leaders and teams that are ready to innovate. It has been established that the most common characteristics and elements of an innovative culture are cultural perspective, innovative mission and vision statements, shared vision, leadership and will to innovate, freedom, risk-taking, commitment and trust, risk taking, communication of desired values.
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