BUSINESS ANALYTICS AS A STRATEGIC RESOURCE OF INFORMATION AND ANALYTICAL SUPPORT FOR THE MANAGEMENT OF ENTERPRISES AND ORGANIZATIONS IN THE CONTEXT OF DIGITAL TRANSFORMATION
Abstract
The topic of business intelligence as a strategic resource of information and analytical support for the management of enterprises and organizations in the context of digital transformation is of great importance for effective management in order to collect, analyze and process information and make decisions in various areas of the organization's activities. Based on this process, it is necessary to effectively use analytical tools to achieve data, forecasting and management in the context of digital transformation. The purpose of the study is to conceptualize business intelligence as a strategic resource for information and analytical support of management of enterprises and organizations in the context of digital transformation. Objectives of the study: 1) to analyze business analytics as a driver of innovation of information and analytical support of management processes the basis of information and analytical support; 2) to identify current trends in Big Data as a factor in improving information and analytical support; 3) to study the evolution of concepts, theories of paradigms and models of Big Data under the influence of network technologies. The study of digital opportunities for optimizing the information and analytical support of organization management in the era of the network society includes descriptive analysis and diagnostic analysis. Agile methodology allows you to adapt analytics to changing market conditions and the needs of the organization, to provide analytical support for rapid changes in the business environment. Information and analytical support can be analyzed through an interdisciplinary approach, which is important for various fields of knowledge and activities where the key is the processing and proper use of information for decision–making. Business intelligence helps to improve the efficiency of operations, and data analysis helps to identify bottlenecks and increase the efficiency of logistics operations. Business intelligence helps to identify new market niches and opportunities for business development; it allows you to analyze competitors' strategies and develop effective competitive strategies.
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