INNOVATIVE HR TECHNOLOGIES: PERSONNEL ADAPTATION TO THE DIGITAL ENVIRONMENT
Abstract
The article explores key innovative HR technologies and their impact on adaptation processes in enterprises. As enterprises worldwide navigate the complexities of digital transformation, HR departments play a crucial role in leveraging advanced technologies to enhance workforce adaptation and management efficiency. It analyzes tools such as automation, artificial intelligence, machine learning, blockchain, and Big Data, which enable the optimization of recruitment, training, evaluation, and employee engagement processes. The study identifies how innovative technologies contribute to improving employee adaptation to changes, ensure high work productivity, and create conditions for the development of flexible competencies. The deployment of AI and ML in HR processes facilitates personalized training programs and predictive analytics, enabling enterprises to anticipate workforce trends and tailor developmental strategies accordingly. Blockchain technology offers unprecedented data security and transparency, revolutionizing credential verification and employee data management. Simultaneously, Big Data analytics empower HR professionals to make data-driven decisions that enhance employee satisfaction and retention. The research also addresses the challenges and ethical considerations associated with the integration of these technologies, such as privacy concerns and the need for continuous employee education on digital tools. It highlights the necessity for a strategic framework that aligns technological adoption with corporate culture and employee well-being. A classification of HR technologies based on various criteria is provided. The article examines the advantages and challenges associated with the implementation of digital innovations in the HR sphere, including privacy concerns, ethical considerations, and the need for continuous staff training. A methodology for implementing digital technologies in HR processes is proposed for companies seeking to effectively integrate the latest technologies and create an adaptive digital work environment, relevant for global markets.
References
2024 Global Human Capital Trends. URL: https://www2.deloitte.com/us/en/insights/focus/human-capital-trends.html (дата звернення 28.08.2024).
Надточій І.І. Економічні передумови, тенденції розвитку та особливості впровадження HR технології крізь призму цифрових трансформацій. Український журнал прикладної економіки та техніки. 2024. Том 9. № 1. С. 261–265.
Віртуальна реальність (VR): приклади використання в промисловості. URL: https://www.it.ua/articles/virtualnaja-realnost-vr-luchshie-praktiki (дата звернення 28.08.2024).
Сочинська-Сибірцева І.М., Сторожук О.В., Доренська А.О. Новітні технології управління персоналом: навч. посіб. Кропивницький : ЦНТУ. 2023. 278 с.
Трушкіна Н., Чернух Д. Цифрова культура компаній: уточнення термінології. International Science Journal of Management. Economics & Finance. 2023. 2(1). С. 19–33. https://doi.org/10.46299/j.isjmef.20230201.03
Майбутнє ринку праці. Протиборство тенденцій, які будуть формувати робоче середовище в 2030 році. URL: https://www.pwc.com/ua/uk/survey/2018/workforce-of-the-future.html (дата звернення 28.08.2024).
Strohmeier S. Digital human resource management: A conceptual clarification. German Journal of Human Resource Management. 2020. 34(3). Р.345−365. https://doi.org/10.1177/2397002220921131
Грідін О.В. Загальні тенденції та характерні аспекти Digital-трансформації сфери HR-менеджменту. Східна Європа: Економіка, бізнес та управління: електронне наукове фахове видання. Вип. 3(40). Видавничий дім «Гельветика», 2023. С. 10−18.
Digital Transformation Readiness. URL: https://www.imena.ua/blog/digital-transformation-readiness (дата звернення 28.08.2024).
Silva P. Davis' technology acceptance model (TAM) (1989). Information seeking behavior and technology adoption: Theories and trends. 2015. Р. 205−219.
Rogers E.A. Prospective and Retrospective Look at the Diffusion Model. Journal of Health Communication. 2004. 9(S1). Р.13–19.
Гетьманцева Н.Д. Модифікація трудових відносин в умовах цифровізації. Аналітично-порівняльне правознавство. 2024. № 2. С. 309−313.
2024 Global Human Capital Trends [2024 Global Human Capital Trends]. Available at: https://www2.deloitte.com/us/en/insights/focus/human-capital-trends.html (accessed August 28, 2024)
Nadtochii I.I. (2024) Ekonomichni peredumovy, tendentsii rozvytku ta osoblyvosti vprovadzhennia HR tekhnolohii kriz pryzmu tsyfrovykh transformatsii [Economic prerequisites, development trends and features of the implementation of HR technologies through the prism of digital transformations]. Ukrainskyi zhurnal prykladnoi ekonomiky ta tekhniky − Ukrainian Journal of Applied Economics and Technology, vol. 9(1), pp. 261–265.
Virtualna realnist (VR): pryklady vykorystannia v promyslovosti [Virtual Reality (VR): Industry use cases]. Available at: https://www.it.ua/articles/virtualnaja-realnost-vr-luchshie-praktiki (accessed August 28, 2024)
Sochynska-Sybirtseva I.M., Storozhuk O.V., Dorenska A.O. (2023) Novitni tekhnolohii upravlinnia personalom: navch. posib. [The newest technologies of personnel management: training manual]. Kropyvnytskyi : TsNTU. 278 p. (in Ukrainian)
Trushkina N., Chernukh D. (2023) Tsyfrova kultura kompanii: utochnennia terminolohii [Digital culture of companies: clarification of terminology]. International Science Journal of Management. Economics & Finance. 2(1), pp. 19–33. https://doi.org/10.46299/j.isjmef.20230201.03
Maibutnie rynku pratsi. Protyborstvo tendentsii, yaki budut formuvaty roboche seredovyshche v 2030 rotsi [The future of the labor market. Countering trends that will shape the workplace in 2030]. Available at: https://www.pwc.com/ua/uk/survey/2018/workforce-of-the-future.html (accessed August 28, 2024)
Strohmeier S. (2020) Digital human resource management: A conceptual clarification [Digital human resource management: A conceptual clarification]. German Journal of Human Resource Management. 34(3). pp. 345−365. https://doi.org/10.1177/2397002220921131
Hridin O.V. (2023) Zahalni tendentsii ta kharakterni aspekty Digital-transformatsii sfery HR-menedzhmentu [General trends and characteristic aspects of the digital transformation of the HR management sphere]. Skhidna Yevropa: Ekonomika, biznes ta upravlinnia: elektronne naukove fakhove vydannia − Eastern Europe: Economics, Business and Management: electronic scientific edition, Vydavnychyi dim «Helvetyka», vol. 3 (40), pp. 10−18.
Digital Transformation Readiness [Digital Transformation Readiness]. Available at: https://www.imena.ua/blog/digital-transformation-readiness (accessed August 28, 2024)
Silva P. (2015) Davis' technology acceptance model (TAM) (1989) [Davis' technology acceptance model (TAM) (1989)]. Information seeking behavior and technology adoption: Theories and trends. pp. 205−219.
Rogers E.A. (2004) Prospective and Retrospective Look at the Diffusion Model [Prospective and Retrospective Look at the Diffusion Model]. Journal of Health Communication, 9(S1). pp. 13–19.
Hetmantseva N.D. (2024) Modyfikatsiia trudovykh vidnosyn v umovakh tsyfrovizatsii [Modification of labor relations in conditions of digitalization]. Analitychno-porivnialne pravoznavstvo − Analytical and comparative law, vol. 2. pp. 309−313.
