GENERAL METHODOLOGY AND TOOLS FOR RESEARCHING FOREIGN ECONOMIC ACTIVITY IN TODAY'S CONDITIONS
Abstract
Over the past two years, a full-scale war has been going on in Ukraine, which has caused a deterioration in the state of foreign economic activity of Ukraine and its business entities, including in the agricultural sector. Given the current conditions of foreign economic activity in Ukraine, there is a need to define a general methodology for researching foreign economic activity. The purpose of the study is to carry out a comprehensive analysis of the main methods and tools for researching foreign economic activity, which make up the general methodology for its research at the present stage. The study is based on the scientific works of domestic researchers, which provide individual approaches to the study of foreign economic activity. The main methods used are analysis, synthesis and generalisation, which allowed to systematise existing studies. First, the study identifies the general features of foreign economic activity according to the views of different authors. In addition, the main components of foreign economic activity and the establishment of the main levels of foreign economic activity were identified. Accordingly, on the basis of scientific sources, the purpose of the study of foreign economic activity is determined. The main tasks of the study of foreign economic activity are also clarified. In addition, the main methodological techniques and methods used for the study are indicated. The article also outlines the groups of methods used to conduct a study of foreign economic activity. In addition, the main components of the study of foreign economic activity are also identified. The main methods used are systematised. In article identifies the main tools for researching foreign economic activity which are actively integrated into modern technologies: software capabilities of special packages used for researching statistical indicators; use of SWOT and PESTEL analysis tools, use of tools for researching the market in which foreign economic activity is carried out; expert interviews, tools for researching expert opinions, etc. As a result, a general methodology for researching foreign economic activity has been formed, which can be used to improve existing approaches to researching foreign economic activity.
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