IMPROVING THE MODEL OF INNOVATION AND INVESTMENT ACTIVITY OF DOMESTIC ENTERPRISES IN THE CONTEXT OF POST-CONFLICT TRANSFORMATIONS

Olha Kudrina; Yuliia Ivchenko

doi:10.32782/dees.6-1

Olha Kudrina Sumy State Pedagogical University named after A.S. Makarenko https://orcid.org/0000-0002-7364-1998
Yuliia Ivchenko Volodymyr Dahl East Ukrainian National University https://orcid.org/0000-0002-4192-482X

Keywords: innovation and investment activity, model, enterprise, potential, post-conflict transformations, organisational management structures, business processes

Abstract

The article focuses on the need to create/implement investment and innovation models of business entities in the context of post-conflict transformations. The world and domestic experience of modelling the activities of business entities is analysed. The improved model of innovation and investment activity of enterprise is proposed, which, unlike the existing ones, consists of four consecutive blocks (prerequisites for intensification of innovation and investment activity; substantiation of expediency of intensification of innovation and investment activity; assessment of innovation and investment potential of enterprise; integration of organisational decisions into activity) and provides for implementation of new organisational structures of management, business processes, approaches to assessment of innovation and investment potential of enterprise. The expediency of applying the proposed model in the activities of domestic enterprises is substantiated. Implementation of this model in practice allows: to take into account all peculiarities of innovation and investment activity; to implement new organisational management structures in the practice of management; to introduce new business procedures, approaches, methods and mechanisms that meet the requirements of the post-conflict transformation period; to use all resources that the company can raise; to incorporate opportunities and risks that actually and potentially exist. The application of this model allows enterprises to implement systemic transformations in order to intensify innovation and investment activities and increase the level of competitiveness in various fields. Such a comprehensive implementation of structural changes ensures its economically secure comprehensive development due to the coherence of actions of all departments of the enterprise.

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